For an ad agency softball tournament, we designed a set of merch for Sid Lee’s team. The identity was based off of some baseball puns I’d illustrated. We created posters, shirts, hats, bags, and beer holders.

Designers: Josephine Guan, Ryan Davis
Creative Director: Dominic Liu
Writer: Zachary Radford

A scan of a bright green file folder with an orange label stuck to it. Handwritten on it says 'Kenya Cup: Sid Lee Softball'

Our team’s name: The Full Counts.
We sucked ︎︎


A GIF of a man holding a bat that has been snapped in half. Text animates on saying 'Write off the bat'. The GIF ends with 'Sid Lee Full Counts' logo. Photo of a girl opening a beer can that is concealed in a brown paper bag. Stamped on the paper bag is a linocut drawing of a baseball with a starburst around it, saying 'SID LEE'. Photo of a white cap with the Sid Lee Full Counts logo, it is a vampire with a full tummy. A GIF of an animated poster for the event. The post is full of baseball puns, including 'double header', 'bull pen', 'bass is loaded'. There is a moving baseball animation in the middle. Photo of a back of a black t-shirt. There is a graphic with gothic font saying 'FULL COUNTS' and 'SID LEE SPORTS' GIF of 'Bush League', depicting various bushes: George Bush, Reggie Bush, rose bush Photo of the black tshirt draped over a black metal chair. Close up photo of the tshirt. There is a small logo with the 'full count' sitting in front of a tombstone. Under it reads: 'veni, vidi, haurio' meaning 'we came, we saw, we lost.'