Sobeys tasked us with creating a unique identity for a new grocery delivery service in the GTA. Voilà is simple, effortless, and fun.


Designers: Alex Boland, Barry McLynn, Josephine Guan,
Creative Director: Laura Stein
Writer: Zachary Radford



The visual identity represented the delightful surprise of food coming to your door, without having to worry about the process in-between.
We achieved this through beautiful shots of fresh food, making it the hero of the brand.